Our focus is on client transforming experiences which communicate research based insights within an experience, that fully engages the client team in an experience that increases their chances of actioning the research in new and creative ways.

Rebranding – when, why and how

November 15th, 2015

For market leaders in particular, re-branding is a delicate balance of considerations. Having worked with leading Australian health fund HCF and others we are reminded of the core principles in re-branding for a market leader. HCF’s rebranding journey – before and after: The importance of retaining the core essence of the brand – especially its […] Read More

Companies need to monitor social media to minimise reputational damage

November 14th, 2015

Social media is booming with Twitter users estimated to be in the tens of millions with around 50 million messages a day created. Add this to the 400 million Facebook users and 126 million blogs (as tracked by BlogPulse)...the statistics are mind boggling! Read More

Big brand narratives

November 12th, 2015

Storytelling is a hot topic today for marketers and CEO corporate storytellers alike, who are keen to connect with their customers, staff and investors through compelling and unique stories. Read More