What We Do:
Validate your thinking and inspire your creative team.
Sensitive approaches to optimising your communications ideas and deepening understanding of what works and, why.
A highly collaborative working partnership bringing together the latest in how communications work, behavioural economics and neuroscience.
What It Involves:
Working with your very early ideas or with more highly finished executions.
Covering product, brand communications and operational communications (customer emails, letters, SMS, newsletters etc).
A range of approaches to fit different needs and budgets:
Qualitative workshops that involve metaphor analysis and other implicit techniques, to identify which communications concepts have the potential to be developed further, and how they can be strengthened. Using our Quick Cycle Participatory Research approach.
Neuro, for more finished TV ads. Working with our partner, Neuro-Insight, this delivers precise moment to moment direct measurement of key brain sites enabling sensitive optimisation of executions to demonstrably increase their effectiveness. A validated best practice approach. Read about our case study for the award winning Allen’s Lollies ad – winner of a Cannes Lion.
Eye-tracking: especially effective for print ads and operational communications.
Cost efficient communications checks through online surveys as featured in B&T Magazine.
Challenges This Solves:
Many traditional advertising research approaches are overly rational and rely on recall, a misleading measure of effectiveness with limited ability to instruct fine-tuning.
We provide a range of approaches designed to get past the conscious and rational, to pre-conscious feelings and emotions that represent rich ground for communications development.
Our approaches have been updated to the digital environment of today.
Clear, instructive outputs that inspire creative people, and meet the needs of management seeking accountable outcomes.
Fast turnaround with a highly collaborative working style.