Real Time Experiential Tracking

Second Generation Continuous Tracking

What We Do:

Real time in-market responses to each of your touch points – call centre, website, retail outlet, advertising etc.

Mobile data capture of experiences including marketing communications. Your activities and your competitors’.

Combined with in-the-moment evaluations of these experiences.


What It Involves:

Mobile surveys integrating – if required – your data warehouse and other data feeds.


Option to upload photos and video footage via mobile.

 

Engaging visualisations in a customised portal delivered direct to key people within your organisation who can action the results.

Advanced modelling of the impacts on experiences in real time.

Feedback portal delivers a moving picture of your campaigns, and your competitors’.


Inside Story - journey mapping


What Is Involved:

Enables adjustment of elements of marketing strategy in real time by touch point:

  • Brand visibility
  • Creative elements – what to up-weight and down-weight
  • Message cut through
  • Promotions effectiveness
  • Service quality
  • Sponsorship elements
  • Publication assets
  • Target audience impacts

 


Challenges This Solves:

Opportunity to optimise strategy in real time.

Traditional market research and continuous tracking relies on recall, which is incomplete and sometimes inaccurate.  Instead, the real-time experiential tracking with mobile phone enables capture when communication is experienced and does not rely on memory.


Options For:

Large samples, very short mobile/SMS surveys.

OR

More qualitative in-depth supplement to traditional brand and ad tracking via our StoryLine qualitative feedback and collaboration platform.

  • Vivid, rich and moment in time
  • Observe responses unfolding
  • Deep dive on reactions
  • Opportunity to prompt to visit websites to enrich real life learning

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