Neuro is the most powerful way to determine whether your creative communications will drive improvements in your sales response and the most sophisticated means of optimising your creative executions by delivering a moment to moment understanding of the precise impact of the communication on different brain sites.  Customers view ads within a naturalistic viewing environment.

The approach is suitable for TV ads, digital and outdoor ads, as well as packaging testing and optimisation.

Utilising the Neuro-Insight unique and validated Steady State Topography method and complementary methods, the Inside Story has assisted leading advertisers –  including Nestlé, Kellogg’s and NRMA Insurance – to create more effective ads through close collaboration with their creative agencies.