Eye Tracking provides a precise understanding of what the eye sees, its gaze path and focus.  The Inside Story uses Tobii Eye Tracking technology to help clients optimise their DM, packaging designs, websites and make ads more effective.

Coupled with sensitive qualitative exploration, we overlay the emotional response, deepening understanding of what works, what doesn’t and why.

We provide practical recommendations for improvements, based on years of experience.

Inside Story - Eye Tracking