Research-based insights that help clients make important decisions. Specialists in corporate reputation auditing and value proposition design based on ‘jobs to be done’ insight.
Achieving admiration through innovations that transform people’s lives and that provide thought leadership
June 16th, 2021
There are, of course, many different ways to increase a Net Promoter Score. Tracking advocacy and corporate reputation since 1999, we have observed four steps across a range of businesses. This blog covers step 4 following three previous blog posts. Step 4 is about delivering the very highest Net Promoter Scores and strongest reputations. At […] Read More
Building confidence in your capability through reliability – driving higher Net Promoter Scores
May 10th, 2021
Reliability provides the basis for developing respect and building brand trust in your future actions. Our research indicates that reliable delivery is also the basis for recruiting more ‘passives’ (rather than ‘detractors’) and therefore is one of the critical steps in increasing your Net Promoter Score. People are likely to express their reason for rating […] Read More
Converting Detractors to Passive and increasing your Net Promoter Score
April 13th, 2021
Moving from ‘detractor’ to `passive’ status happens through simply elevating your public profile through advertising and social media, increasing your ratings almost regardless of its content or whether ads and posts are viewed. In Step 1, the 1st step of a 4 Part Series, we discussed eliminating service failure risks (drivers of negative Net Promoter […] Read More