Research-based insights that help clients make important decisions. Specialists in corporate reputation auditing and value proposition design based on ‘jobs to be done’ insight.
How Effective Stakeholder Engagement Drives Organisational Success
December 4th, 2020
Organisations engage with stakeholders for a variety of reasons. Building trust is an important goal. What we are learning Our research shows that trust is likely to be more than 10% higher for directly engaged stakeholders than those not directly engaged. Directly engaged stakeholders will have more trust in the organisation than those similar stakeholders […] Read More
Corporate Reputation and Advocacy
November 24th, 2020
A lot of reputation building within the organisation is directed at specific stakeholders: regulators, media, government, community partners, business partners, customers, investors, and other influencers. Public image matters too and is considered important as a groundswell of negativity or expected negativity will drive MPs, regulators, and the media to act in ways which can impact […] Read More
Renewing market vows: Remaking the pledge to understand your customers
November 18th, 2015
Within any relationship there comes a time when parties can start to take each other for granted. The relationships of a brand, the way it speaks, what it assumes and how it interacts with its different customers is no different. Read More