Research-based insights that help clients make important decisions. Specialists in corporate reputation auditing and value proposition design based on ‘jobs to be done’ insight.
Companies need to monitor social media to minimise reputational damage
November 14th, 2015
Social media is booming with Twitter users estimated to be in the tens of millions with around 50 million messages a day created. Add this to the 400 million Facebook users and 126 million blogs (as tracked by BlogPulse)...the statistics are mind boggling! Read More
Big brand narratives
November 12th, 2015
Storytelling is a hot topic today for marketers and CEO corporate storytellers alike, who are keen to connect with their customers, staff and investors through compelling and unique stories. Read More
Spin is dead. Customers Want True Stories
November 11th, 2015
In a marketing forum held at INSIDE STORY on 10 May on brand stories, the feeling was some long established brands can benefit from rediscovering and rekindling their heritage which waves of new marketers marking their mark has eroded. The concern was negative stories have to potential to overtake the storytelling agenda – opening Pandora’s box Read More