We are research specialists who audit your corporate reputation and reveal your ‘jobs to be done’ helping you build advocates and grow your customer base.
And we don’t just discover, we work with you to develop actionable strategies – providing a clear roadmap to successful implementation.
The right mix of:
Deep Discovery
Freshest and most exciting methods.
Partnership
Everything we do is based on an absolute dedication to your success, forging strong and enduring partnerships.
Results Orientation
We guide you each step of the way, providing a roadmap for successful implementation.
Focus Groups
Workshops
CATI
Communities
Their researchers quickly understood the need, integrated with the project team, and immediately gave us confidence in their ability to deliver exactly what was needed. The brevity and insight of Inside Story’s reports were particularly useful, both for formal management presentations and as an easily communicable evidence base for the development of the information architecture’
Stephen Hall
I have worked with the team at Inside Story for many years across many projects. Liane has built a unique team who are not only research experts but confident, credible business consultants and critical thinkers. They engage stakeholders strategically throughout the project, sell ideas for change and have the rare ability to toggle between the “big picture” and important details.
Megan McCarthy
I have maintained a professional relationship with Inside Story through three organisations…My reasons for this are, of course, entirely selfish – Inside Story have always treated me as an “important client”, their management of all the stakeholders in the projects has always been elegant, and their research approach, design, conduct and resultant insights have been consistently well-reasoned and astutely conveyed. In contrast to some other research houses with whom I have work (and subsequently terminated), Inside Story are not a “market data production line”. Inside Story will remain “my agency"
Lachlan Austin
Inside Story is a very professional, well managed research company who employs skilled, positive people. The project management is exceptional. This is a very big study..All (requirements) are efficiently managed, delivered on time and it should be noted we work collaboratively on some issues - we work together.
Sue Jenkins
...we work closely as partners rather than at arms lengths and the outcomes usually exceed expectations. Given the above, it is no wonder that Inside Story has always been ranked by me as one of the top agencies in Australia.
Kelvin Eng
...Inside Story represents an elite standard in Marketing Research services and beyond. Inside Story is a real innovator in its field and a true authority on market research. Probably the best research vendor I have worked with - the relationship becomes a true partnership.
Lina Pugliese
...among the most innovative and insightful marketers. She (Inside Story’s CEO Liane Ringham) is always on the leading edge of breakthroughs in marketing sciences and effectively translates these ideas into practical applications that effectively guide business decision... unique combination of deep consumer psychological insight and quantitative expertise result in very valuable interpretation of research data that provided a real competitive advantage to the business.
Gloria Farler
...rich insights that you don't get from the normal, run-of-the-mill market research agencies. The work developed for IAG was bespoke and truly insightful identifying real market opportunities at both a strategic and tactical level.
Lynette Argent
The fresh eyes of the Inside Story team came up with some new angles for us to consider... We found this very helpful in adjusting our view...at the sales stage. It was insight we had not seen before and is invaluable in reshaping our thought processes...
Roslyn A. McLeod OAM
There are a lot of approaches that capture more rational and considered responses but we wanted to understand the emotional impact of the advertising - how it touches hearts and minds and how it will affect future purchase behaviour. We found the approach easy to understand, and as a result, the findings were very helpful and actionable... We feel we produced an outstanding advertising and Inside Story’s approach has been integral.
Kasia Witon-Wanstall
Too often we see marketeers simply accept market research to be gospel and tear off in different directions only to come up empty handed. With Inside Story this does not happen because the value add... gives you the deeper understanding of the outcome.
Ian Clark
I have worked with the team at Inside Story for many years across many projects. Inside Story has built a unique team who are not only research experts but confident, credible business consultants and critical thinkers. They engage stakeholders strategically throughout the project, sell ideas for change...
Megan McCarthy
I have now worked with Inside Story’s team across multiple organisations. The Inside Story's rigour of approach and attention to detail distinguish it from its peers. This particular study needed to be conducted in a compressed period of time in order to be available for the final Board Meeting of the year. The Inside Story did an excellent job of driving completion of the project within the agreed timeframe while not compromising quality. The research contributed to the successful Board approval of the overall project recommendations.
Damien Bray
What makes Inside Story unique is that rather than simply testing marketing propositions, they focus on solving the business problem. They do it through an iterative process, working side by side with the marketing team. So the solutions they uncover are pragmatic, and fuel for brand and business transformation.
Tony O’Halloran
The Inside Story has proven to be a tremendous commercial resource. They have demonstrated their capacity to work very closely, collaborating in complex environments to help us break new ground. Their ability to engage with consumers to test and learn went beyond what you usually get from research and really assisted the development of our new product ideas as well as a range of other creative initiatives we have worked with them on.
Sanjay Balakrishnan
Using the metaphor technique, Inside Story is able to extract this rich emotional context from consumers, and then relate it to marketing professionals in a stimulating and thought provoking manner. A truly valuable exercise that forces you to re-evaluate your brand positioning and brand relevance.
Jason Kent
